Today’s distributed operations demand a strong, flexible, and user-friendly automation system to keep listeners engaged around the clock.
We welcome the Google Radio Automation employees, customers and partners to the WideOrbit family. In addition to WO Automation for Radio, they also own the rights to automation software like Scott Studios. Simplified radio automation that’s centralized, scalable, and remotely accessible. "This acquisition greatly benefits WideOrbit radio customers and Google's radio automation customers alike. "The acquisition of Google Radio Automation is key to WideOrbit's strategy to expand our product offering and deliver the most advanced and comprehensive solution to radio broadcasters," said Eric Mathewson, Founder and CEO of WideOrbit, in a statement. WideOrbit Automation for Radio is the most widely used and modern system available. Amazing level of integration with MusicMaster music scheduling. SAN FRANCISCO, Ma/PRNewswire/ - WideOrbit is thrilled to announce the launch of WO Automation for Radio version 5.0.The latest version of WideOrbit's industry-leading radio automation.
It says the 3,600 Google Radio Automation customers around the world will be able to integrate with WideOrbit's WO Traffic system for end-to-end operations. Web based utilities for inventory management, reports and more included at no extra cost. Will Offeman, WideOrbit Chief Product Officer, said, A significant step forward in automation for what was previously a highly manual process, WideOrbit’s Electronic Material Instructions module is designed to help our broadcast TV and radio customers maximize revenue, reduce costs, and improve efficiency. At Google, he led the 2008 launch of Google Radio Automation, which was subsequently acquired by WideOrbit. WideOrbit says the deal will allow it to provide a comprehensive business solution for radio broadcasters, including traffic, revenue management, billing and automation. With a career in Radio spanning more than 30 years, Dub has been a leader in the Radio automation industry since 1991, first at Computer Concepts and later at Scott Studios, where he launched the DCS, Maestro, and SS32 products. Google is still pursuing the television advertising market with Google TV Ads, which recently struck a partnership with targeted-advertising specialist firm Visible World. Google's radio automation business, which originated with Google's 2006 acquisition of radio ad specialist dMarc Broadcasting, was put up for sale in February when the Internet search giant announced that it would end its radio advertising initiative.